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Girls prefer pink: Study

August 21, 2007

It is revealed that the desire on colours is different between men and women. A study results showed that the women prefered pink while men blue.

It is said that women may be biologically progrmmed by the nature in order to like the pink colour — according to Current Biology’s Aug. 21 issue.

Anya Hurlbert and Yazhu Ling, neuroscientists at Newcastle University conducted a color-selection experiment with 208 volunteers between the ages of 20 and 26. Participants were asked to move a mouse cursor as quickly as possible to their preferred color from a series of paired, colored rectangles, controlled for hue, saturation and lightness. Each person completed three separate tests, then was retested two weeks later.

On average, the study found, all people generally prefer blue, something researchers have long known. The study also found that while both men and women liked blue, women tended to pick redder shades of blue — reddish-purple hues — while men preferred blue-green. To assess whether the color preferences could have been due to culture, the researchers tested 37 Han Chinese volunteers from mainland China, along with the 171 British caucasian participants, and found the same male-female differences. Though the Chinese participants showed a greater overall preference for red than their British counterparts (red is considered an auspicious color in China), Chinese women and men diverged in color preference predictably along the red-green axis.

Also, researchers say these differences may have a basis in evolution in which females developed a preference for reddish colours associated with riper fruit and healthier faces.

Colours also, playing a major role in reflects one’s mental desire and so on.

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